Chioma Ifeanyi-Eze is a Nigerian accomplished Accountant with extensive years of experience in business and marketing. An owner of accountinghub.com.
In one of her regular uploads online. She shared a story about how Justin Welsh makes millions of dollars through great marketing strategies. Let’s read what she wrote below. The marketingslot admin also edited some of the sentences to suit their audience.
Justin Welsh is a Solo-prenuer.A man I like a lot. I like him because we share a lot of similarities in the way that we do business.
We love simple business models that scale to huge profits, run by lean, powerful teams, while we remain very family-oriented.
He worked for two businesses and grew their revenues to maaaaad numbers before he had a panic attack one day from being overworked and he decided to do his own thing.
He had mastered how to drive huge sales and profits, so doing his own thing only meant less pressure and more family time.Just the way I love to do business 😊
Today I want to quickly share two simple strategies that helped him do some crazy good numbers in his small business.
1. His Google Alert Strategy
There is a tool that Google has that is called Google Alert. You can setup keywords on Google Alert to notify you when people use those keywords on the internet.
So, he set up the keyword “Series A”.
Each time a tech company does a Series A fundraiser and publishes about it, he gets notified.
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Then, he goes on LinkedIn and sends a kind congratulatory message to the CEO without pitching his services.
He congratulates the CEO and introduces himself and stops there.
The CEO, on his own, would notice that Justin has the skills to drive massive sales numbers for tech businesses and would then invite him for a meeting. He closed deals using this simple strategy.
- MSB Admin-“People should pay close attention to using this Google tool called Google Alert. For me, when a tool is being mentioned, just like Chioma Ifeanyi-Eze has done. The best is for people to learn it. And deploy them immediately in their business so as to replicate the same results and smile to the bank”.
2. His TOFU-LinkedIn Strategy
He also taught about how he would usually leave a Top-of-the-Funnel (TOFU) lead magnet that attracts thousands of people to him daily.
Without paid ads, he has grown to do $8m in revenues by mastering how to attract a ton of leads daily.
His content game is maaaaad and attracts a ton of leads to him who then fall into his TOFU.
The moment you hear about him, his TOFU is waiting to grab you into his community and he feeds you with more and more content until you purchase from him. I spend a lot of time studying Justin. I wake up most days and find another YouTube video to watch about him.
He excites me.
The calmness and simplicity with which he does business yet generate mad numbers teach me what is possible for simple business models.
I remember being asked to write about an entrepreneur who I love to be like and I wrote about him.
I love entrepreneurs who have a great understanding of numbers, profits and family yet keep it simple and relatable.
It’s a rare blend, I must say.
Justin is that guy for me.
I thought to share these two strategies because I know they could speak to someone and help you hit your next revenue goal.
Being a small business owner in this age is so exciting and beautiful.
There is so much knowledge, so much market, and so many resources to help you grow.
May our small businesses keep thriving.
Remember, you don’t need to like Justin or believe in his models. Just learn whatever you can from him and run your model the way you prefer.
MSB Admin- ” Justin Welsh, just like every other entrepreneur, always has one thing or the other that makes them stand out from the crowd. People should always find the uniqueness in every business person and apply that insight or development to their own business. An entrepreneur you study will actually be an entrepreneur that you will learn from. So start now and study an accomplished entrepreneur and possibly learnfrom them”.