Link building, as the name implies, is the process of building links. How does this happen? The website owner acquires a hyperlink from other websites to their website. For instance, if a website owner has a new website. The website owner can decide to start a link building activity to that new website. While doing this, the activity will make the new website gain credibility and relevance from search engines. The more a website has links pointing to it from other websites, the more authoritative the site appears, And this can make the site rank higher In the search engine Result pages (SERPs).
Why is link building important in SEO?
There are various reasons why link building is very important in SEO. The reasons are below.
Site visibility.
The more important a strong link is pointing towards a website, the more visible the site will get. When a website has an increase in invisibility, more web searches can be able to notice the site on the internet.
Organic traffic.
The more the website has links pointing to its site, it will improve the Organic traffic of that website. Organic traffic means that more people are able to see the website through the search engine. Search engines are Google, Yahoo, Bing etc.
SEO performance.
SEO means search engine optimisation. When there is a strong link building to a particular site, it will improve the SEO performance of that site.
Increased referral link
There will be more increase in a reference link to your site. Suppose any user of the internet clicks a link on another site, in that case, they’ll be referred to your site, and this increases the visibility of your site and potential conversations may happen.
Increase in domain authority.
Domain authorities is a metric that predicts how well a website will rank on search engines. The higher the domain authority, the higher the rank of the website. With good and strong backlinks, the domain authority will increase, and this can be translated to better ranking and more organic traffic.
Foster’s relationship in your industry.
Through link building, an individual can foster relationships with other website owners in the industry. This relationship can lead to further collaborations, opportunities, returns and networking.
Brand awareness.
Link building will enhance your brand and make more people patronise your brand because your content are being linked on various sites, thereby increasing brand visibility. Your brand will be established as an authority in your niche.
What are the various types of link-building strategies?
Various types of link-building strategies exist online. They include the following below.
Guest blogging.
Guest blogging means writing articles and submitting them to another site in exchange for links to your site.
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Resource Pages.
In this one, your website is listed on a resource page or on a link page that has a list of other useful links on a specific subject or topic.
Social media promotion.
This is the use of social media to promote your link or your content. Doing this will increase the visibility and the likelihood of earning from social media.
Broken link building.
In a broken link building, the individual finds a broken link on other sites and informs the owner of the site to use your link as a replacement for those broken links.
Skyscraper technique.
This involves reaching out to websites for them to link to your content because you found out that the similar content they’re linking to is less superior to your own. So you want them to link to your own instead.
Conclusion.
Link building is an important aspect of SEO that, when done effectively, has the potential to improve the authority of a website effectively and even generate more traffic that will translate to a benefit to the website owner. Think about engaging in link building and exploring ways you can do it better through this post.